Looking at the financial data for 2021, the popular video sharing platform YouTube seems to have surpassed Netflix with its advertising revenues. The fact that YouTube has surpassed Netflix, the online TV series and film platform with many subscribers around the world, also reveals the growth experienced by the digital advertising industry. Sahne Media, your closest solution partner in digital marketing, Google Ads Ads, SEO, Web Design, YouTube ads and many more areas, has compiled the results of the growth in the digital advertising industry for you.
YouTube, which has increased its momentum with the YouTube Shots feature it developed to compete with the short video sharing platform TikTok, seems to have started 2022 quickly.
The company announced that YouTube Shorts videos have reached a total of more than 5 trillion views. YouTube, which allocated a budget of 100 million dollars in 2021 to those who produce Shorts content in order to attract more content producers, also announced to the public that they will use this fund in more than 100 countries.
Considering the financial data of 2021, YouTube’s advertising revenue reached a huge figure of 28.8 billion dollars. This is proof that brands now see YouTube ads as the shortest way to reach consumers.
While Netflix’s revenue was announced as $7.7 billion in the last quarter of 2021, YouTube earned $8.6 billion from advertisements alone. The difference is that Netflix spends millions of dollars to produce or purchase its content, whereas YouTube does not spend money to fill its content.
Ruth Porat, CFO of technology giant Google, said that they will continue to invest in order to evaluate long-term opportunities.
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03-02-2022 14:44:04